Singapore Web Hosting - Web hosting, email hosting, web design and promotion services in Singapore.

Web Site Design Basics - From A Marketers Standpoint

SingaporeWebHosting.com

Singapore Web Hosting - Web hosting, email hosting, web design and promotion services in Singapore.

Home | Linux Hosting | Windows Hosting | Email Hosting | Domain Name | Web Design | Web Promotion | Reseller | Servers

Current Special

1 Year Free Web Hosting
included in our
Web Design Service

Web Hosting SingaporeWhy Choose Singapore Web Hosting .com
With thousands of website hosting companies why choose our service? Because we care about every customer and every detail of our business. We provide Unix / Linux web hosting, Windows hosting, email hosting, dedicated servers, domain name registration, web design and promotion services. And we make sure the job is always done right.

Home
Unix Hosting
Windows Hosting
Email Hosting
Domain Name
Web Design
Web Promotion
Reseller Plan
Dedicated Server
Support
FAQ
Resources

About Us
Contact Us

 

 

Singapore Web Hosting > Support

Web Site Design Basics - From A Marketers Standpoint

If you are thinking, well, web site design is my IT department's job, I'll just pass it to my IT manager.

You would have made the first and Biggest Mistake towards your online business.

The truth is, web site design is far beyond IT department or graphic designers' job. 10% goes to IT dept, 30% designer, and the rest 60% has to be taken care of by Marketing Department. Not any marketing staff, but an online marketing specialist who understands online marketing inside out.

IT engineers will build you a database-driven web site, which cannot be well indexed by search engines at all - unless they know how to do it right; graphic designers will give you a big flash file, which your potential buyers will not wait for it to download. Wither way, you won't have enough visitors...and sales.

Is this what they propose to you;-)? Think twice before you approve.

I'm not here to offend engineers or designers. There're many of them who are also experienced online marketers and able to design excellent business web sites. What I mean is that, you have to think like an online marketer while designing your web site - right from start.

You build a site to improve your bottom line instead of showcasing fancy graphics, don't you?

Then you, or whoever is responsible for site design, have to know these basics for building a successful from online marketers' perspective.

1) Clearly Defined Purpose

Always ask this question before start designing: What do you want your web site to achieve?

You'll save a lot of time and money by being honest with yourself right here at the beginning. Just why are you doing this? What do you hope to achieve? What is your purpose?

Every business is meant to make money. That's for sure. But that may not be the primary purpose of your web site. You may not want to make sales directly from your business web site.

For instance, you may want potential customers to learn about your business, and gain a favorable impression of you. The most obvious example is the official web sites of popular movies. In this case, the producer just cannot make any direct sale from web site. However, millions of fans get hooked by the product online and are actually pre-sold - once the show is in town, they rush to cinemas.

You may want to develop a qualified list of prospects for your products and services. Then make a deal through following up and further communication. Take this site as an example, if you're interested in our professional web site promotion service or web site design service, we have to discuss the details via email, phone call, or even meeting face to face (if you're in Singapore as well;-).

You may want to develop a customer support site providing downloads, plug-ins, product manuals, technical FAQs, etc.

You can sell products directly from your web site, like what we do at Working-At-Home-Business.

Different purpose requires different strategy. Focus on what you want visitors to do. Everything you do should help lead visitors to the "most-wanted-result".

2) Content, Content, and Content

You have to give to get. Surfers are looking for information, most likely free information. Your need to develop content to answer their questions or solve their problems to some degree. Only when they feel you are here to help and trust your professional qualification, you have a chance to sell your products or services.

Develop unique content if possible. Your site can't be like everyone else's, it can't just be a couple of images you downloaded from free clipart sites and call it my online business. It has to be unique and provide interesting content that you can't find anywhere else.

Always focus on visitors' needs. Provide what they want to know instead of what you want to showoff. Don't talk about your company too much. Nobody really cares except yourself. Introduce yourself or your company only when it's necessary to build trust and credibility.

3) Search Engine Friendly

The big guys may not need to put much effort in this. They have enough budget to blast ads everywhere and create a brand name overnight. As a small or medium sized business operator, you just cannot ignore search engines.

Keep optimizing your web sites until it gets listed in the top 20 in major search engines, especially Google, for your targeted keywords. This is the most powerful way to drive traffic and potential customers to your cyber business.

I'm amazed at the number of business web sites that apparently don't know anything about  search engine optimization. It looks great, but if you do a search for their main products, or even their business name, the web site is nowhere in the result.

4) Solid Promotion Strategy

Click here to continue

More Web Hosting, Design, Promotion Articles and Tips

Feel free to use this article in your publication or web site.
It's pre-licensed to you.
The only requirement is to include this resource box at the end of the article:

Article by Zac Hewlett at SingaporeWebHosting.com
Visit http://www.SingaporeWebHosting.com for more
web site design and promotion articles, proven online
marketing tips and techniques.

 

Web Hosting Articles and Tips

Why Do You Need A Web Site In The First Place?
What To Look For In A Web Host? 2
Why Do You Need Your Very Own Domain Name?
How To Choose A Domain Name?
What Can Server Side Includes (SSI) Do For You?
Super-charge Your Web Site With CGI Scripts 2
How Much Bandwidth Do You Need?
What's In The Mysterious Log File?
How To Use FTP?

Web Design Articles and Tips

Web Site Design Basics - From Internet Marketers Standpoint 2
Top 10 Deadly Web Site Design Mistakes 2
Easy Web Site Maintenance Using Server Side Include (SSI)
Should You Do Web Site Design In-house?
Cascading Style Sheets (CSS) Made Easy
Avoid "Lost" Traffic By Making Full Use Of Error Pages
What The Heck Is That? - All The Jargons Explained 2 3
How To Design An Effective Navigation System?
Are You Mad About Spam?
Ten Steps To Top Ranking Pages In Google 2

Web Promotion, Internet Marketing Articles and Tips

Can You Still Make Money On The Internet?
How To Rank High In Search Engines?
How To Get Listed In Yahoo? 2
The Power Of Opt-in List
How To Reach Millions Of People With Your Product For Free?
How To Get Thousands Of People Actively Promote Your Online Business? 2
The Strategy That Will Pay You Off For Years
Does Banner Ad Still Work?
One Stone, Three Birds - Newsgroup And Forum Participation
The Magic Word
How To Drive Targeted Traffic In 10 Minutes Time?

 

Singapore Web Hosting, Web Design, Web Marketing

 

Web Hosting Singapore | Web Hosting | Email Hosting | Domain Registration | Web Design | SEO | Resellers Plan | Dedicated Servers
Copyright 2001-2009 Singapore Web Hosting .com Web Services Division of Silver Media
Privacy Policy | Terms of Use | SLA | Acceptable Usage Policy | Site Map | Singapore SEO | Singapore SEO