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Pay Per Click (PPC) Search Engines - Instant Web Site Traffic

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How To Drive Targeted Traffic In 10 Minutes Time

The answer is, Pay Per Click Search Engines.

Pay per click (PPC) search engines are search engines that allow advertisers to bid on listing positions for chosen keywords. The advertisers pay the amount they bid only when someone clicks the link and visits their sites.

This is great for many of us. Anyone, either a fortune 500 company or a one-man operation, can have the top positions if they choose to.

Pay per click search engines are an incredible way to get instant, targeted traffic to any site you need to advertise. Some of them allow you to bid as low as $0.01 and get you up to 10,000 targeted visitors for as little as $100!

Most of the promotion techniques you learn at this web site, or anywhere else, will take time to build up. PPC search engines, on the other hand, can bring in traffic 10 minutes after you sign up.

At traditional search engines, the title and description of a given page seen by visitors in the search result is retrieved from the html file itself. You have no control of it once the page has been indexed. Pay per click search engines allow you to tweak the title and description for each keyword you bid until it grabs visitors' attention.

(BUT, it doesn't make any sense to bid on "sex" for your web hosting service! If you did that, you would end up with lots of clicks, a big credit card bill from PPC search engines, and zero sales. What would you do if you click on "Working At Home Business" and discover it's a site all about "video editing"? Click away in no time, I believe.)

Another key advantage is that, listings at pay per click search engines often show up in some of the most heavily trafficked traditional search engines and directories such as Yahoo, AOL search, Altavista, MSN, metacrawler, just to name a few.

Obviously, the only drawback is that it's not free. It could easily become unnecessarily expensive if you don't apply the right strategy.

The key to a successful PPC campaign is Knowing Exactly How Much Each Visitor Is Worth To You so that you will figure out the maximum amount you can bid to ensure you always make a profit.

Let's say 1 visitor out of 100 to your site actually make a purchase, you have a 1% conversion rate which is good enough. If you make $20 per sale and are willing to spend $10 in advertising, then your maximum bid amount is $0.1 so that $10 will bring you at least 100 visitors among them one will make a purchase.

If you are more aggressive in getting customers considering the life-time value of customers, you can bid for as high as $0.2. Anything more than that, you are taking the risk of losing money - if you don't have backend sales.

Many people are doing just that - losing money to get customers - for a good reason. If you have a solid backend sales plan, you can afford losing money to get first-time customers and still make good profit in the long run.

You may be wondering, what about those advertisers who pay $3 or more for the top positions? At 1% conversion rate, that equals to $300 cost per customer! Well, there are four possible reasons:

  • They have an extremely high conversion rate, say 5%
  • They have a really high ticket item to sell, $300 plus (Insurance, real estate...)
  • They have very powerful backends
  • They don't know what they are doing

In fact, it's not always a good idea to bid for #1 position. How many times did you make a quick decision to buy at the very first site you stopped by? Not many times I guess. Average people typically click around first, read, compare, and then make a decision if at all.

So being listed at #1 position is not necessarily better than at #5. The major advantage of being #1 is having more chances to show up at other search engines and directories. At Overture, for example, the top 3 listings will also show up in AOL search, MSN, Altavista and other places.

The price of top positions is another reason not to be involved in a bidding war. The cost of top listing for competitive keywords could be as high as 15 or 20 dollars!

The best strategy for small businesses is to get a large quantity of keywords at low price other than bidding $3 for a few words. While top positions for popular keywords get more search and higher click through rate, a large number of less popular, slightly-lower-positioned keywords will bring you the same, if not more, amount of traffic - at much lower cost!

If you can't find enough keywords, try WordTracker. It helps you come out with hundreds of keywords relating to your topic.

Some PPC search engines, Overture for instance, also provide handy keyword suggestion tools.

Although you don't have to bid for the top position in most cases, but make sure your site is listed at least in top 20. Otherwise, very few people will find you.

Here are the most popular pay per click search engines:

Overture (formerly known as GoTo)

FindWhat

SearchTimes

7Search

Kanoodle

You can learn more detailed PPC search engine techniques here.

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Article by Zac Hewlett at SingaporeWebHosting.com
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