Singapore Web Hosting - Web hosting, email hosting, web design and promotion services in Singapore.

Higher Search Engine Ranking Means More Visitors And Sales

SingaporeWebHosting.com

Singapore Web Hosting - Web hosting, email hosting, web design and promotion services in Singapore.

Home | Linux Hosting | Windows Hosting | Email Hosting | Domain Name | Web Design | Web Promotion | Reseller | Servers

Current Special

1 Year Free Web Hosting
included in our
Web Design Service

Web Hosting SingaporeWhy Choose Singapore Web Hosting .com
With thousands of website hosting companies why choose our service? Because we care about every customer and every detail of our business. We provide Unix / Linux web hosting, Windows hosting, email hosting, dedicated servers, domain name registration, web design and promotion services. And we make sure the job is always done right.

Home
Unix Hosting
Windows Hosting
Email Hosting
Domain Name
Web Design
Web Promotion
Reseller Plan
Dedicated Server
Support
FAQ
Resources

About Us
Contact Us

 

 

Singapore Web Hosting > Support

How To Rank High In Search Engines

Although some web sites don't rely on search engines very much any more, search engines are still an awesome way to build traffic to your site without having to spend your hard earned dollars. If you come up on top, you get thousands of hits. If you come up in the 1,000 position, you get zilch.

Another advantage is that visitors from search engines are highly targeted. A person searching for a particular phrase which your site is related on a search engine is naturally interested in this topic and much more likely to buy.

It makes sense then, to make your site as search-engine-friendly as possible, so your rankings will improve, giving you more visitors which leads to more sales.

The difficulty in achieving top positions is the fact that many of the search engines change their ranking algorithms almost monthly. That's why many companies would rather seek for help from experienced SEO service providers.

However, the principles remain the same. Keep in mind that the ultimate goal of search engines is to provide relevant search results for their, not yours, visitors. So the number one key to getting good positions is having fresh and relevant content on your subject. It's becoming more and more important now.

The first step in successful search engine promotion is to pick the right keywords that people will be searching for. Just as when you identify your niche market, don't try to be everything to everyone. Focus on 5-8 words for each page.

Then search engine will calculate page ranking mainly based on these factors:

Keyword Density

The ratio of keywords to all the words on your page. If you have 100 words on a page and 5 of them are "promotion", then you have a keyword density of 5% for the word "promotion" at this page.

Keyword density is one of the most important factors to determine page rankings. The logic is that, the more you mention something in a page the more likely this page is related to this subject.

Put your keywords in your page so that they are used on 3-10% of the page. You can analyze your keyword density at Keyword Density.

Be careful not to overstuff keywords in your copy so that it sounds strange when visitors read it.

Besides body text, you can also put keywords in Meta tags, comment tags, ALT tags for images to increase keyword density.

Never try to trick search engines. You WILL be caught sooner or later if you do. Some tricks might work several years ago, like using invisible text (white text on white background). Search engines are getting smarter everyday. Don't you think the programmers and engineers in these giant companies are as smart as we are? :-)

Keyword Position

Search engines tend to place more emphasis on some particular positions in a HTML file:

  • The closer to the beginning of visible text, the more importance and relevance will be put
  • Domain name
  • Page file name
  • Page title
  • Keyword Meta tag
  • Description Meta tag
  • Text in heading or bold
  • Link text

Make sure you put keywords in those key places. Some search engines may not place more emphasis on all of them. For example, Google doesn't read your Description tags at all. But most of them are still working for most search engines.

It doesn't hurt to include keywords in these places, anyway.

Link Popularity

Search engines, especially Google, place high emphasis on links to your site in assigning a good ranking. Simply put, other things remaining the same, more inbound links means higher ranking.

What is important is not only the number of links to your site, but also the types of sites which are linking to you. A link from a site which is related to yours is more valuable than a link from an unrelated site.

This factor is becoming more and more important and it makes perfect sense. The quality of a site can be largely reflected by the number of webmasters who think the site is great and therefore are linking to it.

Click here to learn how to increase your link popularity.

The outlines described above are over-simplified. For detailed search engine optimization tips, read this article.

Search engines keep changing their ranking algorithms to serve their clients better (and to keep us from catching up with them as well), it becomes almost a full-time job just to figure out which techniques work on which engines today.

Since it's next to impossible for anyone to discover all the current secrets of all the search engines, my suggestion is, focus on good quality content with well-written, keyword-rich copy.

You can also make use of this useful resource for the war:

Web Position Gold: A top notch software helping you achieve top positions. You can download a free trial version here.

Additionally, there are two directories you need to submit your site to, Yahoo and Open Directory Project. Unlike the search engines, an actual human editor will evaluates your site.

Getting your site an optimum listing in Yahoo and Open Directory is perhaps the most important step in effective web site promotion.

An optimum listing in Yahoo can bring in more traffic to your site than any other search engines since Yahoo is the most trafficked site on the Internet. AOL Search, Netscape, Lycos and many other smaller or regional search engines and directories pull results from Open Directory.

However, getting listed in these two directories can be tough, especially Yahoo. Only 10% of submissions are actually included in Yahoo.

For more information on getting listed in Yahoo, read this article.

More Web Hosting, Design, Promotion Articles and Tips

Feel free to use this article in your publication or web site.
It's pre-licensed to you.
The only requirement is to include this resource box at the end of the article:

Article by Zac Hewlett at SingaporeWebHosting.com
Visit http://www.SingaporeWebHosting.com for more
web site design and promotion articles, proven online
marketing tips and techniques.

 

Web Hosting Articles and Tips

Why Do You Need A Web Site In The First Place?
What To Look For In A Web Host? 2
Why Do You Need Your Very Own Domain Name?
How To Choose A Domain Name?
What Can Server Side Includes (SSI) Do For You?
Super-charge Your Web Site With CGI Scripts 2
How Much Bandwidth Do You Need?
What's In The Mysterious Log File?
How To Use FTP?

Web Design Articles and Tips

Web Site Design Basics - From Internet Marketers Standpoint 2
Top 10 Deadly Web Site Design Mistakes 2
Easy Web Site Maintenance Using Server Side Include (SSI)
Should You Do Web Site Design In-house?
Cascading Style Sheets (CSS) Made Easy
Avoid "Lost" Traffic By Making Full Use Of Error Pages
What The Heck Is That? - All The Jargons Explained 2 3
How To Design An Effective Navigation System?
Are You Mad About Spam?
Ten Steps To Top Ranking Pages In Google 2

Web Promotion, Internet Marketing Articles and Tips

Can You Still Make Money On The Internet?
How To Rank High In Search Engines?
How To Get Listed In Yahoo? 2
The Power Of Opt-in List
How To Reach Millions Of People With Your Product For Free?
How To Get Thousands Of People Actively Promote Your Online Business? 2
The Strategy That Will Pay You Off For Years
Does Banner Ad Still Work?
One Stone, Three Birds - Newsgroup And Forum Participation
The Magic Word
How To Drive Targeted Traffic In 10 Minutes Time?

 

Singapore Web Hosting, Web Design, Web Marketing

 

Web Hosting Singapore | Web Hosting | Email Hosting | Domain Registration | Web Design | SEO | Resellers Plan | Dedicated Servers
Copyright © 2001-2009 Singapore Web Hosting .com Web Services Division of Silver Media
Privacy Policy | Terms of Use | SLA | Acceptable Usage Policy | Site Map | Singapore SEO | Singapore SEO