{"id":45,"date":"2006-04-12T16:52:29","date_gmt":"2006-04-12T08:52:29","guid":{"rendered":"http:\/\/www.singaporewebhosting.com\/blog\/2006\/04\/12\/you-cant-follow-the-big-guys-when-you-design-your-web-site\/"},"modified":"2006-04-12T16:52:29","modified_gmt":"2006-04-12T08:52:29","slug":"you-cant-follow-the-big-guys-when-you-design-your-web-site","status":"publish","type":"post","link":"http:\/\/www.singaporewebhosting.com\/blog\/2006\/04\/12\/you-cant-follow-the-big-guys-when-you-design-your-web-site\/","title":{"rendered":"You Can’t Follow The Big Guys When You Design Your Web Site"},"content":{"rendered":"

i wrote about web design with Flash<\/a> and said “none of the big guys develops whole web site in flash”.<\/p>\n

well, i was deadly wrong.<\/p>\n

i just went to Prada<\/a> web site and was wondering where to go next. i was staring at a black belt with white text “PRADA” on it, below it there is a picture of a very cool lady (looks like 3D computer generated, is it?) holding prada handbag. no other text, nothing to click, nowhere to go.<\/p>\n

hey, it’s PRADA, it’s not a under construction site that the boy next door just put up.<\/p>\n

then i noticed there’s popup window blocked warning message on top of the browser window. well, yes i use a few popup blocker including firefox extension, google toolbar, yahoo toolbar. after disabling all popup blocking, reloaded prada.com, phew, i see a popup window which leads to pradaparfums.com<\/a>.<\/p>\n

i have to say honestly, it’s fantastic Flash web site, whole site in Flash<\/a>.<\/p>\n

now go to google and search for “prada handbag”<\/a>, prada itself is not in top 10, not on 2nd page either, not even on 3rd page.<\/p>\n

how about “prada shoes” in google<\/a>? same.<\/p>\n

yahoo? go try it.<\/p>\n

it’s ranked at no. 1 for “prada”<\/a> though, i guess many web sites link to them using “prada” as linking text. i link to them in this post as well.<\/p>\n

now take a look at how many pages from prada.com have been indexed by google<\/a>, then click on the 2nd page listed “Prada Women Fragrance<\/a>” (you’ve visited homepage right?), a black screen to me. 3nd listing “Prada Perfume Fragrance<\/a>“? same, a blank page in black color with nothing on it!<\/p>\n

if you view source of the page, there’re codes. but the text are hidden by CSS.<\/p>\n

this is interesting. imagine you produce and sell Adapr handbag and shoes, can you afford designing your web site this way?!<\/p>\n","protected":false},"excerpt":{"rendered":"

i wrote about web design with Flash and said “none of the big guys develops whole web site in flash”. well, i was deadly wrong. i just went to Prada web site and was wondering where to go next. i was staring at a black belt with white text “PRADA” on it, below it there […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"http:\/\/www.singaporewebhosting.com\/blog\/wp-json\/wp\/v2\/posts\/45"}],"collection":[{"href":"http:\/\/www.singaporewebhosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.singaporewebhosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.singaporewebhosting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.singaporewebhosting.com\/blog\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":0,"href":"http:\/\/www.singaporewebhosting.com\/blog\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.singaporewebhosting.com\/blog\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.singaporewebhosting.com\/blog\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.singaporewebhosting.com\/blog\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}